Atlassian Team 2025Join Our Forge Market Research Study – Meet Us in Anaheim or Virtually
Forge Opportunities

The Power of Custom Atlassian Forge Apps – Unlocking New Possibilities in Jira and Confluence

Martin Seibert •
#Forge#Development#Atlassian#Use Cases#Possibilities
Paul Herwarth von Bittenfeld and Martin Seibert discuss custom Atlassian Forge apps.

Why Atlassian Forge?

Atlassian Forge is a way to build deep integrations and custom extensions within the Atlassian Cloud. Many companies have unique needs that standard apps from the Atlassian Marketplace cannot fully address.

With Forge, you can:

  • Extend and modify how Jira and Confluence works. Especially with processes that are unique to your organization.
  • Build advanced automation rules beyond what Atlassian Automation offers.
  • Integrate external databases, CRM, or BI tools in both directions.
  • Reduce costs by replacing expensive third-party apps with custom-built solutions.

Real-World Examples of Forge’s Power

Connecting External Systems

Many organizations store critical business data in external databases like PostgreSQL, MongoDB, or Firebase. With Forge, you can:

  • Fetch and display data in Jira or Confluence dynamically.
  • Sync data between Atlassian Cloud and external platforms.
  • Use BI tools like Power BI (Microsoft) or Looker Studio (Google) to show BI dashboards and content in Jira or Confluence.
  • Or the other way around: Use Jira or Confluence data in your BI tool.

Process Automation & Webhooks

If your business relies on event-based triggers, Forge can help:

  • Reduce unnecessary Jira tickets by pre-processing JSON from webhooks.
  • Create Jira issues only when a critical threshold or criteria are met.
  • Detect patterns in events and create escalation issues.

Email analysis and escalation

While Jira Service Management (JSM) provides built-in email handling, Forge allows for more advanced email processing:

  • Sift through emails for keywords and create Jira issues based on the content.
  • Go into the email body and extract structured data for Jira fields.
  • Find errors and anomalies in emails and create Jira issues for further investigation.

Before You Build: The Importance of Marketplace Research

Developers often jump into building solutions when an existing Marketplace app could do the job more efficiently. Before starting development, consider:

Join Us at Atlassian Team ‘25 for Exclusive Research Sessions

We’re conducting market research to better understand how companies use Atlassian Cloud and Data Center.

  • Get paid $100 USD for a 20–25 minute conversation.
  • Sessions available Monday to Thursday during Atlassian Team ‘25 in Anaheim.
  • Talk to our Seibert, draw.io, and Aura booth staff to schedule your session.
  • Share your experience and explore potential Forge use cases.

Prefer a virtual session? We also offer paid online research interviews. You can also send me a message on LinkedIn, ping me on Telegram, or just reach out via email: martin.seibert@seibert.group.

Want general consulting on Atlassian Forge?

For more information on how to build scalable Forge apps, please reach out to us! We are happy to help you with your Forge development and share our experience with you. Reach out to us via e-mail or schedule a meeting with us via our Calendly link.

← Back to Blog